Privacy Policy
Last updated: October 22, 2026
Welcome to Looking Nice On Me (lookingniceonme.com), a fashion, hairstyle, makeup and nail inspiration website founded and edited by Ella Rose (“we”, “us”, “our”). This Privacy Policy explains what information we collect when you visit this website, how we use it, who we share it with, and the rights and choices you have. By using this website, you agree to this policy.
If you have any question about this policy or your data, contact us at lookingniceonme@gmail.com or through our Contact page. We reply to privacy requests within 48 hours where reasonably possible, and always within the time required by applicable law.
1. Information We Collect
a) Information collected automatically
- Log data: like most websites, our server and security providers record your IP address, browser type, device information, referring pages, and the date and time of your visit.
- Analytics data: we use Google Analytics 4 to understand which articles readers enjoy, in aggregated, statistical form.
- Cookies and similar technologies: see Section 4 and our Cookie Policy.
b) Information you give us directly
- Contact form: if you message us (WPForms), we receive your name, email address and message so we can reply.
- Newsletter: if you subscribe, we receive your name and email address. You can unsubscribe at any time with one click.
- Comments / social interactions: anything you choose to send us by email or social media.
We do not sell products directly on this website, and we never ask you for payment card details, passwords to other services, or government identification.
2. How We Use Your Information
- To operate, secure and improve this website and its content
- To understand readership trends (for example, which style guides are most helpful)
- To reply to your messages and send the newsletter you subscribed to
- To display advertising that keeps this website free to read
- To detect and prevent spam, fraud and abuse
- To comply with legal obligations
3. Legal Bases (UK / EEA Visitors)
Where the GDPR or UK GDPR applies, we process data on these bases: your consent (newsletter, non-essential cookies), our legitimate interests (running, securing and improving the site and measuring readership), and legal obligation where applicable. You may withdraw consent at any time without affecting prior lawful processing.
4. Cookies
We and our partners use cookies and similar technologies (pixels, local storage) for essential site functions, analytics, and advertising. Where required by law, non-essential cookies run only after your consent through our cookie banner, and you can change or withdraw consent at any time. Full details, including a list of the main cookies used, are in our Cookie Policy.
5. Advertising
This website is supported by advertising. We work — and may in future work — with advertising partners including Google AdSense and premium ad management services. Third-party vendors, including Google, use cookies to serve ads based on your prior visits to this and other websites. Google’s use of advertising cookies (including the DoubleClick/DART cookie) enables Google and its partners to serve personalised ads. You can opt out of personalised advertising at Google Ads Settings and learn more at How Google uses data when you use our partners’ sites. You can also opt out of many third-party vendors’ personalised advertising at aboutads.info/choices (US) or youronlinechoices.eu (Europe). When our advertising partners change, we update this section.
6. Affiliate Links
Some articles contain affiliate links. If you click one, the retailer or affiliate network may place a cookie so a purchase can be attributed to us; we may earn a small commission at no extra cost to you. This is explained in full in our Affiliate Disclosure. Purchases are completed on the retailer’s website, under the retailer’s own privacy policy — we never receive your payment details.
7. Who We Share Information With
| Provider | Purpose | Data involved |
|---|---|---|
| Hosting & security (incl. Cloudflare) | Delivering and protecting the website | IP address, browser/device data, logs |
| LiteSpeed Cache | Page caching and performance | Technical/functional cookies |
| Google Analytics 4 | Readership statistics | Cookie IDs, usage data (aggregated) |
| Google AdSense & advertising partners | Displaying ads, limiting ad repetition, measurement | Advertising cookies, IP address, device data |
| WPForms | Contact form processing | Name, email, message — only if you contact us |
| Pinterest / Instagram (embeds & buttons) | Save/share features and embedded content | Data per those platforms’ own policies, when you interact |
| Affiliate networks & retailers | Attributing referred purchases | Click data via affiliate cookies |
| Email service provider | Sending the newsletter to subscribers | Name, email address |
We do not sell your personal information in the traditional sense. We may disclose information if required by law, to protect our rights, or in connection with a transfer of the website/business, with notice where required.
8. Your Privacy Rights
All visitors
- Unsubscribe from the newsletter at any time
- Block or delete cookies in your browser (see the Cookie Policy)
- Ask us what personal data we hold about you and request correction or deletion at lookingniceonme@gmail.com
UK / EEA (GDPR)
You have the rights to access, rectify, erase, restrict or object to processing, data portability, and to complain to your local data protection authority. We respond to verified requests within one month.
United States — California & other state laws (CCPA/CPRA etc.)
Residents of states with privacy laws may have the rights to know, delete, and correct personal information, and to opt out of its “sale” or “sharing” for cross-context behavioural advertising. Sharing data with advertising partners for personalised ads may count as “sharing” under California law. To opt out, use the cookie banner/preferences on this site, the opt-out links in Section 5, browser-based Global Privacy Control (GPC) signals where supported, or email us. We do not knowingly sell or share the personal information of minors under 16. We will never discriminate against you for exercising your rights.
9. Data Retention & Security
We keep personal data only as long as needed for the purpose collected: contact messages for up to 24 months, newsletter data until you unsubscribe, and analytics/advertising data for the periods set by those providers’ cookies. We use HTTPS encryption, a security/CDN provider (Cloudflare) and reputable WordPress security practices, but no internet transmission is 100% secure.
10. Children’s Privacy
This website is written for adults and is not directed at children under 13 (or under 16 in the EEA). We do not knowingly collect personal information from children. If you believe a child has provided us personal data, contact us and we will delete it promptly.
11. International Visitors & External Links
Our providers may process data in countries other than yours, including the United States, using appropriate safeguards where required. Articles link to external websites (retailers, social platforms, references) whose privacy practices we do not control — please review their policies.
12. Changes to This Policy
We may update this policy as our services or partners change. The “Last updated” date at the top will always show the current version, and significant changes will be highlighted on this page.
13. Contact Us About Privacy
Ella Rose, Founder & Editor, Looking Nice On Me
Email: lookingniceonme@gmail.com
Contact form: lookingniceonme.com/contact-us
